I transform complex technical data into persuasive, compliant bids. I don’t just “fill in forms”, I build a strategic case for why your business is the only logical choice for the contract.
Awards aren’t just trophies, they are third party validation. I craft the narratives that turn your achievements into market authority and instant trust or help you to achieve the recognised standards that make your offer credible.
I build sites that not only pass the scrutiny of auditors and stakeholders but also actually generate new business. Your website should be your hardest working salesperson, designed to convert high value leads into long term clients.
Most businesses and organisations view tender processes and bid writing as a “maybe”. I turn them into a “when.” The goal isn’t just to submit a response and hope for the best. It’s to secure the long term, high value credible contracts that provide your business with ultimate financial stability and the freedom to scale.
When you hire a bid writer, you’re gambling with your time and fees. I aim to eliminate that gamble.
With a 10 year track record of winning over £170,000,000 in new business, you aren’t just getting a writer, you’re getting a proven procurement strategist who knows exactly what evaluators are looking for.
Tenders often demand high-intensity output under rigid deadlines, risking internal paralysis and wasted resources. I eliminate this pressure by moving you beyond a “compliant bidder” to the “preferred partner” through a rapid deep-dive into your technical DNA. By translating your expertise into a persuasive, procurement-ready narrative, I ensure you stand out as the only logical choice.
I turn an all-consuming race against the clock into a streamlined path to victory, giving you the peace of mind that a winning submission is being engineered while you sleep.
The biggest cost of a bid isn’t my fee (that’s actually quite reasonable and far less than bloated agencies) it’s the opportunity cost of your senior team spending 40+ hours trapped in spreadsheets, policy documents, huge email chains and the detective work of working out which version of the text is the right one. I take the burden off your plate.
You provide the raw technical data; I handle the strategy, the formatting, the compliance checks and the persuasive narrative. You stay focused on running your business, I focus on partnering with you to win your next contract.
Tender and Bid wins I’ve led on include:
Most businesses view award entries and accreditations as “nice-to-haves” or vanity projects. I treat them as strategic assets. The goal isn’t just to fill a trophy cabinet or add a logo to your email footer. It’s to secure the high level, third-party validation that collapses the sales cycle, builds instant trust with customers and positions your business as the undisputed leader in your field.
Most people think awards are just for show. I see them as tools to help you close deals faster. By winning prestigious titles like The Times Top 100 or securing NSI Gold, you get an immediate “stamp of approval.” This collapses the time it takes for a new client to trust you, allowing you to stand out as the obvious leader in your field and charge what you’re actually worth.
Entering for an award or a major accreditation is a big investment of your reputation. Don’t leave it to chance. You aren’t just getting a writer, you’re getting someone who understands exactly what the judges and auditors are looking for. I know how to frame your data and stories so they hit every requirement and removing the guesswork.
The real cost of these submissions isn’t the fee, it’s the weeks of stress and the dozens of hours your senior team wastes on multiply revised Word and policy documents. I take that burden off your plate. You give me the raw information and I work with you on the strategy, the formatting and the compliance checks. You stay focused on running your business, while I get the submission ready for the win.
Previous wins I’ve led on include:
Most web agencies build sites that are out of date the moment they launch or the process is rigged to hit you with a range of charges for things you don’t want or need. I build digital assets. The goal isn’t just to “look pretty”, it’s to create a high performance engine that turns visitors into leads and builds instant trust with your business from the first click.
You shouldn’t have to pay for a bloated agency office or a dozen account managers. I provide the exact same technical expertise, strategic design and high end functionality as a full agency but at a fraction of the cost.
You get a direct line to the strategist building your site, ensuring nothing lost in translation and working in partnership with someone who actually understands marketing, customer journeys and buying behaviour.
SMEs often outgrow their websites every two years, leading to expensive, frustrating rebuilds. I eliminate that cycle. I build on a flexible, scalable architecture designed to grow alongside your business.
Whether you are adding new services, entering new markets or scaling your traffic, your site evolves with you. No rolling “total overhauls” required.
A website shouldn’t be a digital brochure, it should be your best salesperson. I design with the user journey at the forefront, removing the friction that stops people from enquiring or buying. By combining clean aesthetics with a persuasive narrative, I ensure your site does the heavy lifting; answering objections, building credibility and driving lead conversion while you focus on growth.
When you hire separate freelancers for your logo, your photos and your website, the result is often a disjointed brand that leaks credibility. With this package, I ensure every touchpoint, from your professional headshots to your site’s Buy Now button, speaks the same language.
You get a cohesive, high end identity that makes your SME look like an established market leader from Day 1.
Hiring these services one by one isn’t just a management headache, it’s expensive. Individually, the Web Build (£2,000), Pro Photos and Videos (£1,100) and Branding and Social Setup (£1,500+) would cost you over £4,600.
By bundling them into a single, streamlined 30 day workflow, I pass the efficiency savings directly to you. You get the complete setup for just £3,600, giving you an immediate £1,000+ saving. That’s not including the additional bonuses (e.g. the marketing strategy session with your team and on call post launch support) that I have built in to help you take your brand and run with it.
Most agencies are notorious for scope creep and missed deadlines that keep your business in limbo for months. I eliminate that risk entirely. I guarantee that your branding, photography and website will be fully delivered and live within 30 days of our start date.
If I don’t meet that milestone, you don’t pay for the service. It’s that simple. I take the risk and you get the result.
How can you provide agency level quality at such a lower price?
Traditional agencies have massive overheads (fancy offices, account managers and sales teams) and you pay for all of it. Because I operate as a specialist consultant, you aren’t paying for my rent or a junior’s training. You are paying purely for 20 years of expertise and the direct delivery of your project. You get the same Senior Director output without the Agency price tag.
How do you charge? Is it hourly, per project, or commission based?
I don’t charge hourly because you shouldn’t be penalised for how fast I can work after 20 years of experience. I work on a Fixed Project Fee basis across all three service offerings. This gives you total budget certainty the price we agree on is the price you pay but I do ask for any relevant documentation to be provided upfront so I can make this as accurate as possible and provide the best value for money. There are no secondary or “Win Bonus” charges.
I’m already too busy. How much of my time will this take?
My goal is to eliminate your opportunity cost, not add to it. For a typical client I usually need a half day to get a detailed understanding of the business, it’s actual or ideal customers and the market you operate in. Following that I usually need a 30–60 minute deep dive for each individual project to make sure I’m ticking all the right boxes. From there, I handle the strategy, writing and build. You simply review the milestones. My goal is always to turn a process that usually takes 40+ hours of your time into a streamlined path that usually takes less than 8.
Why should I hire one person instead of a specialist tender writer or web agency?
Specialists often work in silos; the writer doesn’t understand your marketing and the web developer doesn’t understand your procurement goals. I bridge that gap. Because I understand the big picture, your website will help you win tenders, and your accreditations will be used to build trust on your website. It’s a unified strategy that a single service agency rarely provides. Additionally, you benefit from my full skill set being at your disposal. For example, I will often style full tender submissions so they look like professional marketing brochures with photography and graphics to help you stand out if the submission criteria allows this.
What happens if I don’t win the award or the tender?
While no one can 100% guarantee a win (as the final decision rests with the evaluators), I guarantee a Submission Ready Asset. You aren’t just getting a one-off entry; you are getting a professionally engineered library of best-in-class responses and data that you can use for every future bid. You are investing in a repeatable system for winning, not just a single roll of the dice.
Can you really write for my specific and very technical industry?
One of the most common things I hear from business owners is they often worry that their industry is too niche for an outsider. My 20 year track record proves the opposite. I am an expert in extracting technical DNA. You provide the raw “what” and “how,” and I provide the “so what?”. This translates your technical expertise into the persuasive language that evaluators and customers actually buy into.
Do I own everything once the project is finished?
100%. Whether it’s your website code, your branding files or the bid responses I’ve written; you own the Intellectual Property. I don’t believe in vendor lock-in. Once the project is delivered and paid for, you have full control. I’m here to be a partner, not a gatekeeper to your own business assets.
How do I know my website won’t be outdated in 12 months?
Most sites are built on closed systems that are hard to change. I build on flexible, scalable architecture. This means your site is a living asset. As your business grows, we can add pages, change services or integrate new tools without ever needing to start from scratch. It is built to grow with your ambition.
What if I already have a basic website or marketing plan?
Most of my clients come to me with something already in place but it isn’t performing. I don’t just scrap what you have for the sake of it; I audit your existing assets to see what can be salvaged. However, if your current setup is the bottleneck stopping your growth, I will be honest with you about why a total reboot is the most profitable path moving forward. I focus on long term client retention by providing results.
How quickly can we actually get started?
I maintain a strictly limited client list to ensure my Zero Lag Guarantee stays intact. Because I provide a high intensity service, I don’t overbook. Usually, we can kick off within 7–14 days of your initial consultation. If you have a hard deadline, let me know immediately and I will give you a “yes/no” on availability within 24 hours.
When you hire a consultant, you aren’t just paying for their time, you’re paying for their track record. I’m David Hassall and for over two decades, I have been the “engine room” behind the growth of businesses ranging from national icons to ambitious independent start-ups.
My background isn’t in creative theory, it’s in senior marketing leadership. I’ve managed the large budgets, led the teams and navigated the high-stakes procurement processes that most freelancers only read about. I bring that same corporate level rigour to your business, regardless of your size.
The marketing industry is saturated with jargon and flashy promises that rarely translate to the bottom line. I offer the antidote. I focus on Practical, High-Impact Solutions that solve the three biggest problems business owners face:
The Credibility Gap: Ensuring your brand and website actually reflect the quality of your work.
The Lead Engine: Turning vague interest into a pipeline of prospects you actually want to work with.
The Speed To Market: Moving you from “stuck” to “launched” in days, not months.
I understand the frustration of DIY attempts or being burned by agencies that over promise and under deliver. My approach is different. I combine Strategic Insight (the “Why”) with Practical Delivery (the “How”).
I’m not here to sell you a “creative vision”. I’m here to provide the clarity, speed and technical execution needed to grow your business. Whether it’s a multi-million pound tender or a high conversion website, my focus is always the same; Delivering real measurable results.
